Client: Synergy is a web app that helps people succeed together by leveraging AI to provide guidance, motivation, and accountability for people to reach their common goals.

Source of discomfort: The start-up brand needed a completely custom brand design solution to position itself effectively in a rapidly expanding market.

Therapeutic remedy: After completing an in-depth Brand Discovery, Strategy development, Brand and Logo Design, UX Prototyping (MVP), and creating a comprehensive Brand Book, the brand was fully prepared for launch.

Two books with purple covers and "synergy" branding, one labeled "2024" and the other "brand book."
Open book with black page showing the number 01 in purple and design sketch on the opposite page.

The Synergy logo was designed to embody the brand’s mission: helping people succeed together. We created a geometric “X” icon that symbolizes connection, collaboration, and forward momentum. The choice of Space Grotesk as the primary typeface adds a modern, tech-forward feel, while Open Sans provides clarity and accessibility across digital platforms. This combination ensures the brand feels both innovative and approachable, aligning with Synergy’s goal of fostering human connection through technology

Close-up of a smartphone displaying app icons including Synergy, Calendar, Photos, Maps, and Clock on a purple background.
Fireworks in the night sky with a person in a white shirt in the foreground, viewed from the back, in an Instagram post format.
Silhouettes of two people celebrating with sparklers against a sunset mountain backdrop, overlaid with the word 'synergy' and a logo.
Abstract digital distortion with purple and red hues on a black background.
Large-format printer printing a color chart with various gradient squares.
Open booklet with purple and mint green pages displaying typography samples.
Folded poster featuring abstract geometric shapes in blue and turquoise on a white background.
Open magazine on a white surface displaying a page with the text "Discover Potential Within" in bold font and another page with geometric shapes and the word "synergy" at the bottom.
Modern exhibition setup with a large purple backlit panel featuring abstract shapes, 'Hello!' text, and placeholder text. The foreground has a white reception desk labeled 'synergy' and a QR code, set in a spacious, well-lit interior.
Smartphone displaying two-factor authentication code entry screen from 'Synergy' app, featuring instructions to input a received code.
Three smartphones displaying a mobile app interface with motivational content and interactive features, set against a minimalist background.
Laptop displaying a website with text "Let's get you and yours set up for success!" and icons for "Receive a text," "Learn a new skill," and "Perform an exercise."
Close-up of a smartphone screen displaying app icons including a phone, web browser, messages, and an app with a notification badge.