Client: KEEN is an experienced commercial renewable energy consultant company based in Michigan.

Source of discomfort: The Brand was just starting out and needed an impactful brand identity to be distinctive and stand the test of time.

Therapeutic remedy: Upon completing a thorough Design Discovery, the brand was positioned as the leader in Sustainable Energy Solutions.

The brand required a distinctive brand identity to establish its presence in the sustainable energy sector. The logo design features a bold, modern wordmark utilizing the PP Neue Machina typeface, reflecting the brand’s technical expertise and forward-thinking approach. The custom iconography incorporates elements symbolizing wind and solar energy, aligning with KEEN’s commitment to clean energy solutions. The color palette—comprising green, blue, gray, and black—evokes a sense of environmental responsibility and technological innovation. This cohesive visual identity positions KEEN as a leader in sustainable energy solutions. 

Two black brand books with minimalist graphics and text, one showing a wind turbine image on the cover.
PP Neue Machina font sample with letters and numbers on split white and black background.
Colorful grid design on folded paper with icons and 'KEEN' brand logo.
Four variations of the Keen logo displayed, with different color schemes and a forest background.
Stacked business cards in blue, white, black, and green with QR codes, "Keen" logo, and email address "hello@keentechnical.com."
Close-up of a smartphone displaying app icons on a blue background, featuring apps like Calendar, Photos, Maps, and Clock.
Animated digital illustration of wind turbines producing energy at night with a blue background and green light streaks.
Mockup of a clean energy brochure with wind turbine image and QR code, green forest postcard, and a marker.
Silhouette of a hand holding a transparent card with a symbol, set against a light background.
Mountain landscape at night with starry sky, visible on a social media post mockup.
Laptop displaying a website homepage for KEEN Technical Solutions with text "Powering tomorrow" and icons for energy savings, electric vehicles, solar power, and wind power.
Website mockup featuring "Powering Tomorrow" with clean energy themes, including solar and wind power icons, a photo of wind turbines, and "Case Studies" section.
Four cans of Keen Clean Energy Drink labeled "Plant Based" with green and blue designs, set against a leafy background.