Client: Top Shelf RE is a Real Estate start-up that leverages new technologies to offer its customers a one-of-a-kind, top-shelf experience.

Source of discomfort: The brand needed a completely custom brand design solution to position itself effectively in a rapidly expanding market.

Therapeutic remedy: After completing an in-depth Design Discovery, Logo Design, and creating a comprehensive Brand Book, the brand was fully prepared for launch.

The Top Shelf RE logo was designed to strike a balance between innovation and human connection. Avenir, a modern geometric sans-serif, was chosen as the primary typeface to convey clarity, precision, and confidence; qualities aligned with the brand’s tech-forward approach. To complement this, a custom icon rendered in Sacramento script adds a handwritten, personal touch. This contrast introduces warmth and character, nodding to the company’s Sacramento roots while reinforcing the human side of real estate. The ts icon is intentionally designed slightly off from center, illustrating forward movement. The result is a distinctive, dual-tone logo that’s both approachable and future-facing.

Real estate logo executions
Modern house exterior at dusk with wooden roof, sleek grey walls, and illuminated bamboo plants.
Modern kitchen corner with marble countertop, wooden cabinets, open shelving with stacked white dishes, white subway tile backsplash, and copper canisters.
Modern interior design with a dark wood wall, a minimalist fireplace with log display, hanging globe pendant lights, and a textured wall with lit shelves.
Black and white photo of a woman sitting at a table, smiling while holding an electronic device, possibly a tablet. The setting is indoors with a textured wall in the background.
Person wearing gray jacket carrying a light gray tote bag with the words 'top shelf re' printed on it.
Examples of business cards with QR code
Hand holding a round black button with white "ts" lettering on it, against a dark background.
A black and white lanyard name badge with the text "top shelf re" and a small QR code at the bottom right. The badge includes a white strap and a sleek, minimalistic design.
White tote bag with black handles hanging on wall hooks, featuring large stylized letters "ts" and "top shelf re" text. Black vase with thin branches on a dark wooden table nearby.
White enamel mug with black rim and handle, featuring the text 'top shelf real' on the side and a black circle with 'ts' on the bottom.
Round black sign with white letters "ts" attached to a building, urban background.