The Return of an Icon
Agency: Huge
Approach:
Honor the Jeep Grand Wagoneer’s heritage while redefining modern luxury through bold content and immersive campaigns.
Result:
The launch fueled a 30% surge in pre-launch buzz and expanded brand reach by 40% through strategic content partnerships. The Facebook interactive experience generated over 5.2 million impressions, with a 2.1% CTR leading directly into the Build & Price tool, converting 12% of users who clicked into active vehicle configurators.
Jeep X Games
Agency: Huge
Problem: How to launch a Jeep and host X Games during a pandemic with only blueprints?
Solution: A low poly 3D AR Jeep 4xe Hybrid in an immersive gamified virtual world.
Result:
The activation boosted audience interaction time by 35%, drove over 500K unique engagements, and strengthened Jeep’s position as the leading adventure brand with 70% brand lift.
Cleaning as an art
Agency: Lowe Prague
Problem: Graffiti threatened Prague’s historic sites and tourism.
Solution: A campaign redefining what’s considered art.
Result:
Major European PR coverage
Stricter graffiti regulations at key sites
Lennon Wall transformed into a curated gallery
Rogue cleaners emerged, restoring historic landmarks.
Moving forward
Agency: JWT Malta
Approach
HSBC Bank Malta hadn't made a local brand film in over a decade, while competitors attracted thriving businesses. We pitched a simple, relatable script with an elegant visual style, speaking directly to Maltese business owners. Keeping production small and local, we stayed true to the film's message of connection.
Result
The campaign boosted sales and customer engagement by 25%.
This endeavor aimed to infuse over 300 million Euros into the local economy, specifically supporting small and medium-sized enterprises (SMEs). My pride in this project stems from various facets. Firstly, it played a pivotal role in effecting tangible social and economic change, marking a significant milestone in my professional journey.
Bring a little light
Agency: Ogilvy
Brief:
Create an emotionally compelling film to raise awareness for Leontinka, a Prague-based charity for blind children.
Result
60% completion rate, 9% engagement, 85% positive sentiment. Raised CZK 525,000.
Recruitment Campaign. Czech Women’s Rugby.
Agency: KONEKTOR
We launched the campaign on targeted social media, as well as collectible team NFT’s. The campaign was not only effective in reaching its target, it was also awarded at the Art Directors Club.
