life before red
I spent twenty years building global brands inside some of the world’s biggest agencies, across markets and cultures. The work below reflects that chapter, the foundation I now use to help founders transform their brands at the core.
The Return of an Icon
Agency: Huge
Approach:
Honor the Jeep Grand Wagoneer’s heritage while redefining modern luxury through bold content and immersive campaigns.
Result:
The launch fueled a 30% surge in pre-launch buzz and expanded brand reach by 40% through strategic content partnerships. The Facebook interactive experience generated over 5.2 million impressions, with a 2.1% CTR leading directly into the Build & Price tool, converting 12% of users who clicked into active vehicle configurators.
Jeep X Games
Agency: Huge
Problem: How to launch a Jeep and host X Games during a pandemic with only blueprints?
Solution: A low poly 3D AR Jeep 4xe Hybrid in an immersive gamified virtual world.
Result:
The activation boosted audience interaction time by 35%, drove over 500K unique engagements, and strengthened Jeep’s position as the leading adventure brand with 70% brand lift.
Cleaning as an art
Agency: Lowe Prague
Problem: Graffiti threatened Prague’s historic sites and tourism.
Solution: A campaign redefining what’s considered art.
Result: Major European PR coverage, Stricter graffiti regulations at key sites, Lennon Wall transformed into a curated gallery, Rogue cleaners emerged, restoring historic landmarks.
Moving forward
Agency: JWT Malta
Approach
HSBC Bank Malta hadn't made a local brand film in over a decade, while competitors attracted thriving businesses. We pitched a simple, relatable script with an elegant visual style, speaking directly to Maltese business owners. Keeping production small and local, we stayed true to the film's message of connection.
Result
The campaign boosted sales and customer engagement by 25%.
This endeavor aimed to infuse over 300 million Euros into the local economy, specifically supporting small and medium-sized enterprises (SMEs). My pride in this project stems from how it played a pivotal role in effecting tangible social and economic change.
Bring a little light
Agency: Ogilvy
Approach
Leontinka is a blind kids charity based in Prague. The film beautifully captures the deep bond between siblings, as the boy’s simple act of love brings a bit of light into his sister’s world of darkness. With the call to action, “Bring a little light to a blind child’s life,” the story encourages viewers to support the Leontinka Foundation, bringing light, hope, and opportunity to children with visual impairments.
Result
60% completion rate, 9% engagement rate, 85% positive sentiment (comments expressed support for the cause, shared personal stories of children with visual impairments). CZK 1,300,000 raised.
We created a custom AR experience so one could see through the eyes of someone with an eye disease.
