Client: Advocate360 is a digital tool that helps neurodivergent individuals organize information, communicate clearly, and advocate for themselves with confidence.

Source of discomfort: As the product evolved, its brand and user experience no longer reflected its purpose. A generic identity and unnecessary friction increased cognitive load for users who needed clarity and calm.

Therapeutic remedy: Through focused brand discovery, UX design support, and identity design, we positioned Advocate360 as a calm, supportive ally. The result is a simple, intuitive experience and human brand system designed to reduce overwhelm, build trust, and support confident self-advocacy.

Open booklet with a page displaying the logo and name 'Advocate360' with a description of its purpose, and another page with geometric circle and line diagrams.

We designed Advocate360 as a system of calm, where brand identity and UX operate as one to create a steady, intentional, and trustworthy experience. A minimal visual language and consistent interaction patterns help users orient quickly, while Advocate360 acts as a quiet ally supporting clear thinking and self-advocacy when it matters most.

Step-by-step illustration of a chemical reaction involving molecular structures in purple and gray, showing the process from a single purple molecule to a new compound with multiple purple molecules.

The icon reinterprets the infinity symbol for neurodivergence as a system in motion. Each form represents an individual, distinct and capable, coming together to create balance, connection, and upward momentum through shared support.

Close-up of a woman with long wavy hair looking thoughtfully into the distance with sunlight illuminating her face.
Close-up of an iPhone screen showing app icons including A360, Calendar, Photos, Maps, and Clock, with the time 11:52 displayed in the top left corner.
A purple icon with four rounded shapes inside a square border, and a red notification bubble with the number 5 at the top right corner.

Purple has long symbolized imagination and unconventional perspectives.

Advocate 360 is built because people think differently. This color reflects that truth & celebrating diverse cognition rather than trying to correct it.

Logo of Advocates360 with purple icon and white text

The Chillax typeface adds warmth and approachability, reinforcing a human and supportive tone.

Two smartphones with screens displaying app interfaces. One screen shows a woman with red hair and a black shirt, with the caption 'Inspired by people like you.' The other screen shows a question 'How will you use Advocate360?' with options below.

The tagline grounds Advocate360 in lived experience. “Inspired by people like you” reflects listening before designing and reinforces a system built around real people, empathy, and meaningful progress.

Laptop displaying the Advocate360 dashboard with sections for assessment, goals, skills, resources, and recent materials.

The Advocate360 product experience (Beta) is calm and composed, using a soft grey palette, clear hierarchy, and generous spacing to support focus and ease. The interface feels predictable and supportive, guiding users with clarity and restraint.

Various branded office supplies and tech devices on a beige surface, including business cards, notebooks, a smartphone, a badge, and a marker, all with a purple and white color theme for Advocate360.